Marketing your medical practice doesn’t have to feel at odds with professionalism & ethics. While some healthcare practitioners shy away from marketing to avoid perceptions of unethical behaviour, promoting your practice can be done responsibly & transparently. The Health Professions Council of South Africa (HPCSA) provides clear guidelines in Booklet 2 of their Ethical and Professional Rules, ensuring you can market your services while maintaining professional integrity.

This guide will show you how to develop ethical, patient-centric marketing strategies that resonate with your patients while protecting the credibility of your practice.