Promoting Your Medical Practice with Integrity

Ethical Marketing 101: Promoting Your Medical Practice with Integrity Marketing your medical practice doesn’t have to feel at odds with professionalism & ethics. While some healthcare practitioners shy away from marketing to avoid perceptions of unethical behaviour, promoting your practice can be done responsibly & transparently. The Health Professions Council of South Africa (HPCSA) provides […]
How Digital Tools Revolutionise Your Profitability

How Digital Tools Revolutionise Your Profitability If you haven’t already explored the use of healthcare technology, you might be wondering what all the fuss is about. Afterall, as a highly skilled medical professional, you focus on providing your patients with the best care. You’ve probably heard how the right digital tools can simplify your daily […]
10 Must-have features when choosing the right practice management solution

10 Must-have features when choosing the right practice management solution As a medical practice owner, you know that exceptional patient care is just the beginning. Successful practices need powerful systems that work as hard as you do to streamline operations, enhance the patient experience, & drive sustainable growth. But with healthcare technology evolving at lightning […]
Simplify your practice with Cloud-based solutions

Cloud-based software: A Doctor’s guide to simplifying practice management Focus on your patients, not the technology Running a successful medical practice is challenging enough without being bogged down by admin and slow or outdated systems. Cloud-based medical software is designed to make your life easier – helping you save time, improve efficiency, and deliver a […]
How can bureau services benefit medical practices?

How can bureau services benefit medical practices? Running a private medical practice is no small feat. There’s one challenge that’s universal for all private practices: the complexities of billing & collections. Imagine this scenario: Your focus has always been on delivering the best possible care while your staff manage the admin. They may have exceptional admin […]
How to decide how much to charge your patients in 2025

How to decide how much to charge your patients in 2025 Setting consultation fees is about more than covering costs – it’s about finding the right balance between keeping healthcare accessible for your patients & supporting the growth of your practice. While a basic equation like (annual income + overhead costs) / number of consultations […]
Impact of medical scheme tariff increases on private practices

Understanding the impact of medical scheme tariff increases on private practices Medical scheme tariff increases present a dual-edged challenge for private practices, impacting everything from revenue to patient affordability. With most of the major medical schemes announcing tariff increases for 2025 at over 10%, the change directly influences reimbursement rates, revenue management, & ultimately, a […]
Setting goals for your practice in 2025

Setting goals for your practice in 2025 As 2024 draws to a close, it’s a good time to assess the past year & determine where you are headed. As a business owner, you’ll know that setting goals isn’t just an annual exercise or creating a wish list. It’s a strategic step toward creating a thriving, […]
Celebrating 25 years together

An Open Letter from Healthbridge’s CEO: Celebrating 25 Years Together Dear Valued Healthcare Clients, As we commemorate 25 years since our founding, I am moved to reflect on the journey we have shared and to express my deep gratitude for your ongoing trust and partnership. Reaching this milestone is an opportunity to pause and thank […]
Health tech solutions transform practice profitability

Health tech solutions transform practice profitability Technology has the potential to completely transform how a private healthcare practice operates – for the better. From reducing administrative burdens to expanding patient access, health tech solutions not only streamline workflows but also contribute directly to improved profitability. This blog explores specific ways technology can deliver measurable financial […]