Promoting Your Medical Practice with Integrity

Ethical Marketing 101: Promoting Your Medical Practice with Integrity Marketing your medical practice doesn’t have to feel at odds with professionalism & ethics. While some healthcare practitioners shy away from marketing to avoid perceptions of unethical behaviour, promoting your practice can be done responsibly & transparently. The Health Professions Council of South Africa (HPCSA) provides […]

Medical practice makeover

Medical practice makeover Your medical practice isn’t immune to setbacks. Maybe you’ve noticed a decline in patient appointments, or you’re struggling to meet your business goals. The good news is that challenges are a natural (read: necessary) part of business growth & development. While it might not be easy, it’s a good time to adapt […]