5 Smart ways to acquire new patients

New patients are looking online for GPs, Specialists, Surgeons, & Allied health professionals. They might have a set of criteria to guide their search, like location, medical aid coverage, &/or availability. But the biggest deciding factor for whether they book an appointment at your practice is your online reputation. For South African private medical practices looking to thrive in today’s digital age, establishing & enhancing your online footprint is a strategic move. 

Here are five smart & simple ways to boost your digital presence & connect with patients on their preferred platform:

1. Optimise your website for local search
   As a busy professional, the last thing on your mind is probably your practice website. However, your website is often the first interaction patients have with your practice. You want the information to be accurate & to encourage visitors to book an appointment. Task your staff or service provider to optimise your website for local search.
   TIP: Ensure your website manager is using relevant keywords, updates your contact information, & that your bio & content showcase your services prominently. If you don’t have a website (but even if you do!) ensure that practice information is consistent across all listings from Google to online directories & appointment booking platforms, such as RecoMed.

2. Leverage social media platforms & directories
   South Africans are active on social media, making it a powerful tool for getting the attention of new patients. Establish a presence on platforms like Facebook, X, &/or Instagram. Share health tips, community events, & updates about your practice. Informative content that addresses common health concerns & preventive care measures is more likely to be shared, building trust in your expertise.
   TIP: It’s a great idea to encourage patient reviews